Privacy Policy
Last Updated: August 4th 2024
Introduction
Top Authority Marketing (“we,” “us,” or “our”) operates at https://topauthoritymarketing.com and https://www.topauthoritymarketing.ca (collectively, the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site or use our services.
Using the Site, you consent to the practices described in this Privacy Policy.
Information We Collect
2.1 Personal Information We may collect personally identifiable information, such as:
- Name
- Email address
- Phone number
- Billing and shipping address
- Payment information
2.2 Non-Personal Information We automatically collect certain non-personal information when you visit our Site, including:
- IP address
- Browser type and version
- Operating system
- Referring website
- Pages viewed and time spent on our Site
- Date and time of your visit
How We Use Your Information
We use your information for purposes including:
- Providing and improving our services
- Processing transactions
- Communicating with you about our products and services
- Personalizing your experience
- Analyzing Site usage
- Complying with legal obligations
Cookies and Similar Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. You can manage your cookie preferences through your browser settings.
Third-Party Service Providers
We may share your information with third-party service providers to facilitate our services, including payment processing, analytics, and marketing. These providers only have access to your information to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Online Advertising
We may use your information for targeted advertising, including retargeting ads. You can opt out of personalized advertising by visiting:
- Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/
- Network Advertising Initiative (NAI): http://optout.networkadvertising.org/
Analytics
7.1 Social Network and Facebook’s Website Custom Audience Ads (WCA) We may use custom audiences to show ads to people who have shown interest in our products and services. If you no longer wish to see these ads, you can opt out by following these steps:
To opt out of Facebook’s Website Custom Audience Ads, send an email from the address you’re opting out to [your email address] with the subject “Opting Out of Facebook Website Custom Audience Ads.” Include your name and email address in the body of the email.
7.2 Google Analytics We may use Google Analytics to collect data about your traffic via the DoubleClick cookie, including:
- Remarketing with Google Analytics
- Google Display Network Impression reporting
- DoubleClick Campaign Manager integration
- Google Analytics Demographics and Interest Reporting
You can opt out of Google Analytics for the web by visiting: https://tools.google.com/dlpage/gaoptout
To customize Google Display Network ads, visit: https://www.google.com/settings/personalinfo
7.3 Retargeting Ad Campaigns and Persistent Identifiers We may use various types of advertising on our sites and third-party sites, including contextual advertising, cookies, pixels, persistent identifiers, geolocation information, email opt-in, search engine terms, and behavioural advertising.
Embedded Content from Other Websites
Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if you had visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.
Use of Artificial Intelligence (AI)
9.1 AI in Our Services We may use AI technologies to enhance our services, improve user experience, and assist in data analysis. This may include:
- Personalization of content and recommendations
- Automated customer support systems
- Data analysis for business insights
9.2 AI and Decision-Making In some cases, we may use AI for automated decision-making processes. You have the right to:
- Request human intervention in any automated decision-making process
- Express your point of view and contest any decision made solely by automated means
- Understand the logic involved in automated decision-making
9.3 AI and Data Processing When AI is used to process your data, we ensure:
- Transparency about the use of AI in our processes
- Fair and non-discriminatory outcomes
- Regular reviews and updates of our AI systems to maintain accuracy
- Human oversight and intervention capability
9.4 AI-Assisted Policy Management This privacy policy may have been partially generated or reviewed using AI tools. However, all content has been thoroughly reviewed and approved by our legal team to ensure accuracy and compliance with applicable laws and regulations.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Your Rights
Depending on your location, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Object to or restrict certain processing
- Data portability
In addition to the rights previously mentioned, you also have the right to:
- Object to automated decision-making that significantly affects you
- Request information about the AI systems used to process your data
- Opt-out of AI-driven profiling, where applicable
To exercise these rights, please “Contact Us“.
Children’s Privacy
Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us to have it removed.
International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in compliance with applicable laws.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.
AI Governance and Compliance
We are committed to responsible AI use and adhere to relevant AI regulations and guidelines. This includes:
- Conducting regular impact assessments for high-risk AI applications
- Implementing appropriate technical and organizational measures to ensure AI security
- Providing training to our staff on responsible AI use
- Continuously monitoring and updating our AI systems to align with evolving regulations and best practices
Contact Us
If you have any questions about this Privacy Policy, including our use of AI, please contact us at:
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